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Heavy crane applications

Canadian Market Development for Heavy-Crane Product Manufacturers

You build the crane. Arvanta develops the Canadian projects, owners and engineering relationships that specify it.

Large double-girder overhead process crane spanning a heavy-industrial fabrication hall

You manufacture the product. Arvanta helps develop the Canadian market around it.

Arvanta understands how engineered overhead, process and gantry cranes are specified and purchased in Canada — through industrial owners, EPCs, consulting engineers and major capital projects.

We identify projects early, develop the technical relationships behind the specification and build the local installation and service capability a crane order depends on.

Route to market

We Know How Your Product Is Sold

Crane manufacturer
EPC / engineering firm
General contractor
Industrial owner

Engineered cranes are not sold from a shelf. Arvanta works the specification, budget and vendor-registration stages long before an RFQ is issued.

Demand

Where the Canadian Opportunities Are

The buyers, channels and industries where this product line is specified today.

Steel millsMiningManufacturingOil & gasPower generationPulp & paperPortsShipbuildingWaste-to-energyFoundriesEPC capital projects

Support

What Arvanta Does for You

Distributor development

Identify, qualify, introduce and support Canadian distributors, crane companies and service providers suited to your product.

Market development

Create qualified opportunities with end users, contractors, EPCs, engineering firms, crane builders and industrial customers.

Technical sales support

Support product selection, applications, quotations, specifications and customer discussions.

RFQ and project development

Identify relevant projects, RFQs and modernization opportunities where your product can be specified.

Local manufacturer representation

Provide Canadian commercial and technical support between your factory, distributors, customers and project stakeholders.

Distributor support

Help distributors understand the product, applications, competitive positioning and how to sell it successfully.

Competitive intelligence

Feedback on competitors, pricing expectations, market requirements, specifications and customer preferences.

Relationship development

Maintain distributor and customer relationships so growth continues after the initial introduction.

Arvanta helps international manufacturers of heavy-duty hoists, components and lifting technologies identify projects, develop customer relationships, support quotations and create the local execution structure needed to compete in Canada.

Scope

Product Scope

  • Heavy-duty bridge cranes
  • Process cranes
  • Gantry cranes
  • Steel-mill cranes
  • Foundry cranes
  • Turbine-hall cranes
  • Powerhouse cranes
  • Shipyard cranes
  • Maintenance cranes
  • Custom engineered cranes
  • Crane modernizations

Route to Market

How These Cranes Reach Market

These cranes are not normally sold through a simple stocking distributor. The route to market is built around how the equipment is specified, purchased, installed, commissioned and supported.

Industrial owners

EPC and EPCM firms

Consulting engineers

Major capital projects

Qualified local installation and service partners

Services

Arvanta Services

  • Market assessment
  • Target-account development
  • Project research
  • RFQ identification
  • Owner and EPC engagement
  • Engineering-firm presentations
  • Technical quotation support
  • Vendor-registration support
  • Installation-partner development
  • Commissioning planning
  • Service-network development
  • Lifecycle opportunity management

Are you a manufacturer of engineered cranes from 5 to 150+ tons seeking representation?

Arvanta is a North American market-development and manufacturers' representative firm working with manufacturers of large engineered cranes to build project pipelines and local execution capability.

Why Arvanta

Why Arvanta

We are not learning the overhead crane industry with your product. We already understand the companies, applications, projects and customers your product needs to reach.

HoistsCrane componentsOverhead crane systemsCrane service companiesControls and automationBelow-the-hook equipmentIndustrial usersIndustrial salesSpecificationsRFQsEPCsEngineering firmsIndustrial ownersDistributor developmentTechnical salesCanadian market development

You Bring the Product. We Bring the Market Access.

Need More Than Manufacturer Representation?

Arvanta’s North American Commercial Office can provide ongoing distributor management, opportunity development, technical sales support, quotation coordination and commercial market presence for your product line.

Bring Your Crane Products to Canada

Arvanta represents selected crane product manufacturers and builds the project pipeline, engineering relationships and local execution capability needed in Canada.

Discuss Representation